ABOUT CRACKING ALZ

OUR ORIGIN STORY

"The doctor of the future will give no medication, but will interest his patients in the care of the human frame, diet, and in the cause and prevention of disease."

Thomas A. Edison

February 11th, 1847 - October 18th, 1931
Super Achiever 84 years

WHO IS

LARRY STOUT?

Larry loved photography, woodworking, and dreamed of entrepreneurship. He worked over 40 years at General Motors providing an excellent life for his family. Sadly, he was diagnosed with Alzheimer’s in 2013. His mother passed 18 years before him in 2021 from the insidious ALZ. Everything he planned to do and saved for gone.

Join me in honoring Larry's memory, by preventing cognitive decline and enhancing lifestyles for super achievers of ALL AGES.
Let's keep your golden years golden!

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"An ounce of prevention is worth a pound of cure."

Benjamin Franklin

January 17th, 1706 - April 17th, 1790
Super Achiever 84 years

Picture of Cracking ALZ Founder Brian "thinkstout" Stout

Brian "thinkstout" Stout

MEET THE

TOP BOSS OF CRACKING ALZ

I'm not a genius, but there I was standing in front of family and friends declaring I was going to help crack Alzheimer's disease (AD) or (ALZ).

We had gathered together to say our tearful goodbyes one last time to my hero + dad, Larry.

The next week, without asking, money started showing up in my mailbox to find a solution.

Okay, It's on. We are Cracking ALZ!

"Intellectuals solve problems, geniuses prevent them."

Albert Einstein

March 14th, 1879 - April 18th, 1955
Super Achiever 76 years

Speaking at Joe Pulizzi's event CEX in May 2022

Cracking something as complex as ALZ is not going to happen by one person. Especially, me.  It will take a community.

Joe Pulizzi gave me the opportunity to speak for five minutes at CEX in May 2022 in AZ before I brought one of the super achiever keynote speakers to stage -- Roberto Blake.

I botched his last name. Sorry again, Roberto!

What I didn't mess up was telling this crowd of super achievers how I planned on helping solve Alzheimer's through community.

Discussing solving ALZ to a crowd of 250+ Creators

Introducing a super achieving creator to the stage -- what an honor!

How It All Started Cracking

"What kind of deal is it to get everything you want, but lose your self?"

Matthew 16:26 MSG

Make Ongoing Brain Health Radically Simple for Super Achievers

This journey began as a personal mission to learn about the disease of dementia robbing the people I love of their golden years. 

I discovered just how much our lifestyles as overachievers accelerates our self decay.

So, I decided to do something about it so
you don't have to stop being super
to simply improve your brain health.

I'll be super at long-term brain health,
so you can keep staying super too.


Happy Cracking ALZ founder Brian 'thinkstout' Stout

“A genius is simply one who has taken full possession of his own mind and directed it toward objectives of his own choosing, without permitting outside influences to discourage or mislead him.”

Napoleon Hill

October 26th, 1883 - November 8th, 1970
Super Achiever 87 years

Serious Cracking ALZ founder Brian "thinkstout" Stout

Fire Your Bad Boss

Most of us are bad bosses of our brain health. I'm helping super achievers like you, and those striving to be, learn how to be better bosses over your brain health so you can keep your golden years golden.

Bad news; there is no cure for dementia today. And, no silver bullets.

There are +100s of golden BBs which reduce our risks for brain health issues as we age.

These golden nuggets of brain health goodness are Intervenables(TM).

Life changing without the awful intervention.

INTEVENABLES(TM)

 Simple Enough to Understand, Add, & Stick with Them

My dad barely graduated from high school. He was not dumb, just not interested, book smart, or test savvy. Relatable, achiever?

Healthcare information is mostly written for other healthcare providers--not for us and not simple to understand in most cases.

This is changing with Cracking ALZ. My background is marketing, product, and sales. Be brief. Be bright. Be gone.

I've listened, watched, or read thousands of books, articles, blogs, webinars, and journals since '13 to mine the gold for Cracking ALZ.

We can't just prevent cognitive decline alone. We must stop the insidious self decay which occurs decades before the first signs of decline show up in super achievers.
Our lifestyles make us prime in our prime.

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Intervenables(TM) came out of my quest.

Simple to understand, add, and stick with.

I've cried many times during the discovery of these helpful nuggets my dad (or anyone) could do to improve long-term brain health in their 30s, 40s, & 50s; potentially preventing the silent self decay which leads to ALZ.

Serious Cracking ALZ founder Brian "thinkstout" Stout

Defeat self decay with Intervenables.
Prevent cognitive decline and improve your whole health which is good for us anyway.

Stay Super!

Super Achievers
Can Stay Super

I love superhuman stories and science fiction.

In most of these stories, our hero is stuck until they meet their "Yoda" and team up with their new allies to overcome the insurmountable obstacle.

Stars Wars would be awful if Luke Skywalker stopped his Jedi training to learn how to heal his arm after losing it in the Cloud City, right?

Our problem in healthcare today is most care is sick care. Our enemy of self decay has already won when symptoms for ALZ appear.

We can't wait super achievers! Your long-term brain health is not a "tomorrow problem."

I've formed the Cracking Crew for you!

"Treatment without prevention is simply unsustainable."

Bill Gates, Microsoft & Gates Foundation Founder

October 28th, 1955 - (still writing his dash)
Super Achiever 67 years...and counting

We Believe in the

Prevention-Power of Intervenables

"True prevention is not waiting for bad things to happen, it's preventing things from happening in the first place."

Don McPherson, Author and former NFL Quarterback

April 2nd, 1965 - (still writing his dash)
Super Achiever 57 years...and counting

  • ​Clear: Simple to understand
  • ​Complementary: Easy to add to your busy lifestyle
  • ​Contagious: Magnified by a loving and supportive community
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Seriously...

Intermittent Self Decay is Preventable with More Intervenables

We can't expect the sick care system of healthcare to solve our intermittent self decay on our brain health. There are few incentives for them to keep us healthy today.

Intervenables(TM) are a new category of community-centered lifestyle enhancements anyone can understand, stack, and experience measurable success with their long-term body and brain health when they stick with their plan.

Intervenables are not for dabblers. They are for doers who are super achievers in other areas of their life, or want to be.

Doers who want to keep their golden years golden by doing what is necessary today.

They incorporate Intervenables into their lives to avoid the self decay derailing our health daily hidden in plain sight.

Intervenables simple to understand, easy to add to busy lifestyle, & magnified by a loving and supportive community to enhance our whole health and wellbeing for a lifetime.

Intervenables clear, complementary, and contagious—you’ll want to keep sharing more with the people you love.

Keep your golden years golden with intervenables today!

"One of the best aspects of health care reform is it starts to emphasize prevention."

Anne Wojcicki, CEO and 23andMe Founder

July 28th, 1973 - (still writing her dash)
Super Achiever 49 years...and counting

Join the Top Boss Community

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"Most disease is lifestyle related and preventable. 

Imagine a world in which medicine was oriented toward healing rather than disease,
where doctors believed in the natural healing capacity of human beings and
emphasized prevention above treatment.

In such a world, doctors and patients would be partners working toward the same ends."

Andrew Weil, MD, Author and Doctor

June 8th, 1942 - (still writing his dash)
Super Achiever 80 years...and counting

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